The retail world is changing by the minute.
Today we have everything accessible at our fingertips, literally! With cell phones and apps, we can access anything we want in a matter of seconds, and with an additional click, we can purchase just about anything we want. It’s that fast and that easy. That has created a lazy America. I love technology, don’t get me wrong–but I am also understanding not everything in my life will be as easy and simple as a cell phone will make it. The chopper world is becoming this same way. People want a chopper (typically these people buy for status, not enjoyment) and they want it delivered and in the driveway in a matter of minutes. They don’t want to learn anything about them. They want to fire them up and drive straight to the bar to make sure they get the attention they deserve. The real issue arises when that one time they can’t seem to fire it; they assume it’s a pile of crap and were ripped off. In that instance, they assume they know it all and decide it’s the previous owner’s fault. Regardless if its 1 day or 100 days after they purchased the bike, 1 mile or 1,000 miles, it’s not their fault. In a day where everything is handed to people at an instant, their brains are washed into thinking this is the way it’s supposed to be. Nothing should be their responsibility and everything should be handled instantly. Choppers used to be a way for people to escape reality. What happened to people wanting to learn about history and mechanics? What happened to the ride being “cool” and not the attention?
I’d say 1 out of 10 choppers we sell is to someone who is an idiot, and that’s being pretty nice. Most guys want to learn the industry, the bikes, and history. To those guys, we will go to the ends of the earth to help. We definitely do not know it all, but are more than willing to share what we know or help find answers. We don’t build the bikes we sell so often times, we are learning about that bike as well. There is no harm in not knowing, the only harm is not wanting to learn.
That’s my rant for the day, and moral of the story I guess is if you are an idiot, don’t buy a bike from us, please!